Deciding whether the campaign is worth the investment can be a predicament for companies. While the impressive reach is plainly attractive , the substantial fees often prompt doubts. Gaining notice in such a densely environment is tough , and evaluating the actual benefit on that substantial outlay requires careful study. Times Square Billboards: A

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Securing space on a Times Square display isn't a bargain – expect to spend a considerable sum. The overall cost fluctuates wildly, but generally starts at $1.5 million per week for a prime location. But, smaller, less visible locations can cost for as little as $300,000. Several factors , including the size of the advertisement , the length of th